Apple's "Get Ready" setup flow for the iPhone Duo goes live today in 10 markets — the US, UK, Canada, Australia, Japan, France, Germany, Italy, Spain, and Sweden. The early setup lets buyers lock in their color, storage, carrier, payment method, and AppleCare before pre-orders open on Friday, October 16 at 8am ET.
The setup window closes October 15, so prospective buyers have just a few days to get their configurations in. Supply is expected to be "profoundly constrained," making a pre-staged order the difference between launch-day delivery and a long wait.
With the $1,999 foldable launching October 23, Friday's pre-order rush is shaping up to be one of Apple's most competitive in years.